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is an online service providing healthy alternatives to common food items. This is a service with various competitors having similar goals for their users, which led to a lot of questions for me to ask regarding interests and issues with Poetential or anything similar. This survey aimed to find primary demographic details for Poetential’s audience, and learn about some of the challenges and opportunities in Poetential’s user journey along with similar websites of other brands.\rThe survey was sent to colleagues who expressed an interest in Poetential or websites with similar goals, and also spread out by the owner of Poetential himself which is where a significant percentage of participants came from. 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project was made individually. All work presented for research, ideation, and design was completed on my own. The Poetential project progressed through several key phases, each building on the last. The initial research phase included a survey with over 25 respondents, a detailed research plan, and user interviews—all emphasizing accessibility to ensure inclusivity from the start. I also conducted an accessibility audit of Poetential’s existing website, assessing visual contrast, navigation, and compliance with accessibility standards. In the usability testing phase, I developed materials, conducted tests, and compiled findings addressing both usability and accessibility. These insights informed wireframing, where I created low-fidelity designs focused on clarity and inclusive interaction. 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What you’re about to read is a list of projects I’ve contributed to — either alone, or with a team — in the fields of user experience and digital marketing. \n\nI am, first and foremost, an academic. I was raised this way by friends and family, and thrown even deeper in as I fell in love with the fields I find myself chasing today in this section. I have followed the road of this field to its academic peak with graduate school; in every way I could put into words and actions, user experience is my love and passion. That is the package deal with me. I love this world: every aspect of user experience I have studied, lived, and breathed.\n\nThe projects here will go into detail about the context of how each assignment started, what the deliverables were, and what the process was to accomplish the deliverables for each project. This work is not presented as a collection of polished end results, but as evidence of my thinking, my growth, and my commitment to approaching problems with care, curiosity, and rigor. Each project reflects how I ask questions, navigate constraints, and translate research into design decisions grounded in both empathy and strategy.\n\nMore than anything, however, I hope the takeaway of these three projects is what you find in this introduction. I love the work I do, and I will love every second of the work I could do for you.","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"JUSTIFIED","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:422325f8312c36766d7f653a59cc1072260f6a5b/84:220","fontFamily":"Inter Variable","fontPostScriptName":"InterVariable-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"JUSTIFIED","textAlignVertical":"CENTER","opentypeFlags":{"SS01":1,"CV01":1,"SS03":1,"CV10":1,"SS04":1,"CV11":1},"letterSpacing":-0.128000001907349,"letterSpacingValue":-0.800000011920929,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"107":{"styleIdForText":"StyleId:422325f8312c36766d7f653a59cc1072260f6a5b/84:220","fontFamily":"Inter Variable","fontPostScriptName":"InterVariable-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":16.0,"opentypeFlags":{"SS01":1,"CV01":1,"SS03":1,"CV10":1,"SS04":1,"CV11":1},"letterSpacing":-0.128000001907349,"letterSpacingValue":-0.800000011920929,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.270588248968124,"g":0.10196078568697,"b":0.0117647061124444,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","inheritTextStyleId":"4:756","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"17:1183":{"type":"TEXT","id":"17:1183","name":"This project was made individually. All work presented for research, ideation, and design was completed on my own. For this case study, I conducted a competitive analysis to examine the features, strengths, and weaknesses of mainstream reading tracker apps, gaining insight into how users currently engage with these platforms. Using these findings, I developed a general information architecture to define the structure and flow of the Annotate app, ensuring an intuitive user experience. 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All work presented for research, ideation, and design was completed on my own.\n\nFor this case study, I conducted a competitive analysis to examine the features, strengths, and weaknesses of mainstream reading tracker apps, gaining insight into how users currently engage with these platforms. Using these findings, I developed a general information architecture to define the structure and flow of the Annotate app, ensuring an intuitive user experience. 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The name reflects the layered, iterative nature of the process, where each resume, cover letter, and project contributes to a growing foundation of professional experience. The final prototype brought together all previous insights, emphasizing organization, clarity, and ease of use in managing application materials. I concluded the project by presenting my findings and design outcomes alongside my teammates, Maica and Katelyn, demonstrating how our collective research and individual design directions addressed the challenges uncovered during our user studies. Together, our work showcased a comprehensive approach to understanding and improving the student-to-career transition through thoughtful, user-centered design.","absoluteBoundingBox":{"x":4151.0,"y":7573.5625,"width":736.0,"height":264.0},"isolatedAbsoluteRenderBounds":{"x":4151.1484375,"y":7579.4375,"width":735.7841796875,"height":255.5703125},"relativeTransform":[[1.0,0.0,32.0],[0.0,1.0,2685.16235351562]],"size":{"x":736.0,"y":264.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.270588248968124,"g":0.10196078568697,"b":0.0117647061124444,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":800.0,"strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"accessibleHTMLTag":"P","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"In the final stage of the project, I translated my paper concepts into high-fidelity prototypes for my product, which I named Pancake—a reference to the “stack” of content users build throughout their job application journey. The name reflects the layered, iterative nature of the process, where each resume, cover letter, and project contributes to a growing foundation of professional experience. The final prototype brought together all previous insights, emphasizing organization, clarity, and ease of use in managing application materials. I concluded the project by presenting my findings and design outcomes alongside my teammates, Maica and Katelyn, demonstrating how our collective research and individual design directions addressed the challenges uncovered during our user studies. 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Goodreads stands out for its flexibility and scale—it provides nearly every tool a reader could need, from tracking and reviews to recommendations and community lists. Its massive user base also supports a dynamic browsing and discovery experience. However, the platform struggles with interface consistency and often feels visually crowded, which can hinder overall usability. StoryGraph, by contrast, excels in personal tracking, offering robust functionality for analyzing reading habits and statistics over time. This analytical strength sets it apart from its competitors, though it lacks the same level of community engagement or social posting features. Fable, on the other hand, shines in its cohesive interface design and strong promotion of community through book clubs, discussions, and social sharing. Fable became a major reference point in my own design process, especially in shaping Annotate’s information architecture, as I aimed to make posting, sharing, and engaging with fellow readers a core experience of the app. Through this analysis, I gained a clearer understanding of what readers value most in a tracking app—balance between functionality, clarity, and connection. Goodreads highlighted the importance of scale and discoverability, but also reminded me of the pitfalls of cluttered design. StoryGraph demonstrated the appeal of meaningful data visualization and personal insights, while Fable reinforced the impact of a clean interface and strong community features. 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better understand the current landscape of reading tracker apps, I conducted a competitive analysis focusing on three of the most prominent platforms: Goodreads, StoryGraph, and Fable. \n\nGoodreads stands out for its flexibility and scale—it provides nearly every tool a reader could need, from tracking and reviews to recommendations and community lists. Its massive user base also supports a dynamic browsing and discovery experience. However, the platform struggles with interface consistency and often feels visually crowded, which can hinder overall usability. \n\nStoryGraph, by contrast, excels in personal tracking, offering robust functionality for analyzing reading habits and statistics over time. This analytical strength sets it apart from its competitors, though it lacks the same level of community engagement or social posting features. \n\nFable, on the other hand, shines in its cohesive interface design and strong promotion of community through book clubs, discussions, and social sharing. Fable became a major reference point in my own design process, especially in shaping Annotate’s information architecture, as I aimed to make posting, sharing, and engaging with fellow readers a core experience of the app.\n\nThrough this analysis, I gained a clearer understanding of what readers value most in a tracking app—balance between functionality, clarity, and connection. Goodreads highlighted the importance of scale and discoverability, but also reminded me of the pitfalls of cluttered design. StoryGraph demonstrated the appeal of meaningful data visualization and personal insights, while Fable reinforced the impact of a clean interface and strong community features. 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What you’re about to read is a list of projects I’ve contributed to — either alone, or with a team — in the fields of user experience and digital marketing. I am, first and foremost, an academic. I was raised this way by friends and family, and thrown even deeper in as I fell in love with the fields I find myself chasing today in this section. I have followed the road of this field to its academic peak with graduate school; in every way I could put into words and actions, user experience is my love and passion. That is the package deal with me. I love this world: every aspect of user experience I have studied, lived, and breathed. The projects here will go into detail about the context of how each assignment started, what the deliverables were, and what the process was to accomplish the deliverables for each project. This work is not presented as a collection of polished end results, but as evidence of my thinking, my growth, and my commitment to approaching problems with care, curiosity, and rigor. Each project reflects how I ask questions, navigate constraints, and translate research into design decisions grounded in both empathy and strategy. More than anything, however, I hope the takeaway of these three projects is what you find in this introduction. I love the work I do, and I will love every second of the work I could do for you.","absoluteBoundingBox":{"x":4151.0,"y":344.0,"width":736.0,"height":432.0},"isolatedAbsoluteRenderBounds":{"x":4151.1484375,"y":349.875,"width":735.6513671875,"height":423.4453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,60.0]],"size":{"x":736.0,"y":432.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.270588248968124,"g":0.10196078568697,"b":0.0117647061124444,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"accessibleHTMLTag":"P","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hello! What you’re about to read is a list of projects I’ve contributed to — either alone, or with a team — in the fields of user experience and digital marketing. \n\nI am, first and foremost, an academic. I was raised this way by friends and family, and thrown even deeper in as I fell in love with the fields I find myself chasing today in this section. I have followed the road of this field to its academic peak with graduate school; in every way I could put into words and actions, user experience is my love and passion. That is the package deal with me. I love this world: every aspect of user experience I have studied, lived, and breathed.\n\nThe projects here will go into detail about the context of how each assignment started, what the deliverables were, and what the process was to accomplish the deliverables for each project. This work is not presented as a collection of polished end results, but as evidence of my thinking, my growth, and my commitment to approaching problems with care, curiosity, and rigor. Each project reflects how I ask questions, navigate constraints, and translate research into design decisions grounded in both empathy and strategy.\n\nMore than anything, however, I hope the takeaway of these three projects is what you find in this introduction. 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Usability testing confirmed that users struggled to easily locate or interpret this information, which often disrupted the browsing and decision-making process. Participants also reported confusion with site navigation and difficulty reading certain text due to low contrast, highlighting broader accessibility concerns. Based on these findings, I proposed a series of targeted design solutions—such as improving contrast and readability on product and home pages, clearly labeling stock status and nutritional information, and adding storage and preparation details directly within product descriptions. Additional recommendations included visually organizing key ingredients, identifying dietary relevance, and reducing the dominance of green in the color palette to improve visual balance. Together, these refinements aimed to make Poetential’s website more intuitive, informative, and accessible, directly addressing the user pain points uncovered through testing. View the usability testing materials here, and the usability testing data 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These stories captured specific tasks and desired outcomes, such as: “As a student, I want to easily organize and reuse application materials so I can save time when applying for multiple roles,” and “As a job seeker, I want to track my application history so I can reflect on my progress and identify areas for improvement.” The user stories played a key role in shaping the direction of my ideation process by clarifying what users like Eleanor truly needed from a solution. Each story highlighted recurring themes of organization, visibility, and control—users wanted a way to manage their application materials and track their progress in one unified place. These insights guided me toward the concept of a digital dashboard designed to help users keep track of their job applications alongside the content they create for them, such as resumes, cover letters, and project experience. The goal was to give users the tools necessary to organize and adapt their materials for different roles or fields, reducing the cognitive load and confusion often tied to juggling multiple versions of application documents. 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Looking back on the semester as a whole, the project had integration of the UX design process, analysis and reporting on user research (including supporting documents based on data), initial sketches, and final high-fidelity interfaces. This project provided insight on every stage of the design cycle, and allowed us as students to better understand the needs of this cycle as a whole. Throughout this project, I played a key role in writing, content organization, and ideation, particularly during the collaborative stages focused on the research plan and findings report. Much of my team involvement centered on strategic planning and coordination, ensuring clear task ownership and realistic timelines. As the project transitioned into individual work, I naturally took on both mentorship and collaboration roles—offering feedback and design suggestions to peers while also seeking their input to refine my own ideas. 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better understand the current landscape of reading tracker apps, I conducted a competitive analysis focusing on three of the most prominent platforms: Goodreads, StoryGraph, and Fable. \n\nGoodreads stands out for its flexibility and scale—it provides nearly every tool a reader could need, from tracking and reviews to recommendations and community lists. Its massive user base also supports a dynamic browsing and discovery experience. However, the platform struggles with interface consistency and often feels visually crowded, which can hinder overall usability. \n\nStoryGraph, by contrast, excels in personal tracking, offering robust functionality for analyzing reading habits and statistics over time. This analytical strength sets it apart from its competitors, though it lacks the same level of community engagement or social posting features. \n\nFable, on the other hand, shines in its cohesive interface design and strong promotion of community through book clubs, discussions, and social sharing. Fable became a major reference point in my own design process, especially in shaping Annotate’s information architecture, as I aimed to make posting, sharing, and engaging with fellow readers a core experience of the app.\n\nThrough this analysis, I gained a clearer understanding of what readers value most in a tracking app—balance between functionality, clarity, and connection. Goodreads highlighted the importance of scale and discoverability, but also reminded me of the pitfalls of cluttered design. StoryGraph demonstrated the appeal of meaningful data visualization and personal insights, while Fable reinforced the impact of a clean interface and strong community features. Combining these observations, I identified a core opportunity for Annotate: to create a platform that merges StoryGraph’s depth of tracking with Fable’s sense of community, all within a more focused and visually consistent interface.","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"JUSTIFIED","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:422325f8312c36766d7f653a59cc1072260f6a5b/84:220","fontFamily":"Inter Variable","fontPostScriptName":"InterVariable-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"JUSTIFIED","textAlignVertical":"CENTER","opentypeFlags":{"SS01":1,"CV01":1,"SS03":1,"CV10":1,"SS04":1,"CV11":1},"letterSpacing":-0.128000001907349,"letterSpacingValue":-0.800000011920929,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"107":{"styleIdForText":"StyleId:422325f8312c36766d7f653a59cc1072260f6a5b/84:220","fontFamily":"Inter Variable","fontPostScriptName":"InterVariable-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":16.0,"opentypeFlags":{"SS01":1,"CV01":1,"SS03":1,"CV10":1,"SS04":1,"CV11":1},"letterSpacing":-0.128000001907349,"letterSpacingValue":-0.800000011920929,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.270588248968124,"g":0.10196078568697,"b":0.0117647061124444,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","inheritTextStyleId":"4:756","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"17:2144":{"type":"TEXT","id":"17:2144","name":"Many of Poetential’s current usability issues centered around the visibility and clarity of key product information, including stock status, nutritional details, storage and preparation guidelines, flavor profiles, and dietary classifications. Usability testing confirmed that users struggled to easily locate or interpret this information, which often disrupted the browsing and decision-making process. Participants also reported confusion with site navigation and difficulty reading certain text due to low contrast, highlighting broader accessibility concerns. Based on these findings, I proposed a series of targeted design solutions—such as improving contrast and readability on product and home pages, clearly labeling stock status and nutritional information, and adding storage and preparation details directly within product descriptions. Additional recommendations included visually organizing key ingredients, identifying dietary relevance, and reducing the dominance of green in the color palette to improve visual balance. Together, these refinements aimed to make Poetential’s website more intuitive, informative, and accessible, directly addressing the user pain points uncovered through testing. View the usability testing materials here, and the usability testing data 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final prototype for Annotate brought together all the design goals and insights developed throughout the project. Built in Figma, the prototype includes a comprehensive set of pages and subpages that showcase the app’s full functionality. The Feed page centers on community engagement, allowing users to view and interact with posts from friends or books they follow. The Folders section provides an organized space for tracking reading progress—whether it’s books currently being read, finished, or saved for later. A dedicated Search page enables users to browse and discover new titles, while the Annotations page compiles all user posts and allows filtering by type, such as quotes, questions, discussions, theories, or updates. Rounding out the experience, the Profile page serves as a personal hub for tracking activity and sharing reflections.\n\nIn completing Annotate, I focused on integrating the strongest elements from existing reading tracker apps while reimagining how readers connect with one another. From Goodreads, I drew inspiration from its flexibility and vast network of content; from StoryGraph, I carried forward its robust personal tracking and data-driven insights; and from Fable, I adopted its cohesive interface and strong sense of community. However, Annotate pushes this concept further by placing community engagement at the core of the experience rather than treating it as an added feature. 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Fable became a major reference point in my own design process, especially in shaping Annotate’s information architecture, as I aimed to make posting, sharing, and engaging with fellow readers a core experience of the app. Through this analysis, I gained a clearer understanding of what readers value most in a tracking app—balance between functionality, clarity, and connection. Goodreads highlighted the importance of scale and discoverability, but also reminded me of the pitfalls of cluttered design. StoryGraph demonstrated the appeal of meaningful data visualization and personal insights, while Fable reinforced the impact of a clean interface and strong community features. 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better understand the current landscape of reading tracker apps, I conducted a competitive analysis focusing on three of the most prominent platforms: Goodreads, StoryGraph, and Fable. \n\nGoodreads stands out for its flexibility and scale—it provides nearly every tool a reader could need, from tracking and reviews to recommendations and community lists. Its massive user base also supports a dynamic browsing and discovery experience. However, the platform struggles with interface consistency and often feels visually crowded, which can hinder overall usability. \n\nStoryGraph, by contrast, excels in personal tracking, offering robust functionality for analyzing reading habits and statistics over time. This analytical strength sets it apart from its competitors, though it lacks the same level of community engagement or social posting features. \n\nFable, on the other hand, shines in its cohesive interface design and strong promotion of community through book clubs, discussions, and social sharing. Fable became a major reference point in my own design process, especially in shaping Annotate’s information architecture, as I aimed to make posting, sharing, and engaging with fellow readers a core experience of the app.\n\nThrough this analysis, I gained a clearer understanding of what readers value most in a tracking app—balance between functionality, clarity, and connection. Goodreads highlighted the importance of scale and discoverability, but also reminded me of the pitfalls of cluttered design. StoryGraph demonstrated the appeal of meaningful data visualization and personal insights, while Fable reinforced the impact of a clean interface and strong community features. Combining these observations, I identified a core opportunity for Annotate: to create a platform that merges StoryGraph’s depth of tracking with Fable’s sense of community, all within a more focused and visually consistent interface.","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"JUSTIFIED","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:422325f8312c36766d7f653a59cc1072260f6a5b/84:220","fontFamily":"Inter Variable","fontPostScriptName":"InterVariable-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"JUSTIFIED","textAlignVertical":"CENTER","opentypeFlags":{"SS01":1,"CV01":1,"SS03":1,"CV10":1,"SS04":1,"CV11":1},"letterSpacing":-0.128000001907349,"letterSpacingValue":-0.800000011920929,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2157":{"styleIdForText":"StyleId:422325f8312c36766d7f653a59cc1072260f6a5b/84:220","fontFamily":"Inter Variable","fontPostScriptName":"InterVariable-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}]},"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":16.0,"opentypeFlags":{"SS01":1,"CV01":1,"SS03":1,"CV10":1,"SS04":1,"CV11":1},"letterSpacing":-0.128000001907349,"letterSpacingValue":-0.800000011920929,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.270588248968124,"g":0.10196078568697,"b":0.0117647061124444,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:596d53538efcc1734ee7b14e91c86125e637419f/738:1320"}},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":123.970947265625,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","inheritTextStyleId":"4:756","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"17:2187":{"type":"TEXT","id":"17:2187","name":"During the initial wireframing stage for Poetential, I began translating the insights gathered from both the usability tests and the heuristic evaluation into tangible design solutions. 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